Strategic Speaking
Learn how to design a communication moment
before you walk into it.
A 1 or 2-day live workshop for leaders, founders, and experts whose communication needs to move decisions — not just land well. Led by Shivangi Walke and Tanya MFK in Basel.
Date
May 27 & 28
Location
Basel
Format
1-Day or 2-Day
Facilitated by
Shivangi & Tanya
You have been in the room.
And still lost it.
The meeting where everything was said and nothing changed. The pitch that got applause but no budget. The discovery call that felt good and then went quiet. The idea your colleague walked away with credit for. You prepared. You delivered. And yet.
Every year this goes unfixed,
something is quietly being lost.
The promotion goes to someone with less expertise and more presence. The promotion committee said "not quite yet" — and you know the work is there, but something in how you occupy the room is not.
The client says "let me think about it" and disappears. You gave them everything they needed to know. But knowing was never the problem — moving them was, and you did not have a system for that.
The idea gets credited to someone else in a meeting you were in, approved when a more senior person says the same thing you said six weeks earlier. This is not an expertise problem. It is a communication design problem.
Most people respond by preparing harder or speaking more confidently. Neither fixes it. The fix is learning to design the moment before you walk into it — and nobody teaches that. Until now.
This event is for you if any of these feel familiar
You don't need to tick every box. One is enough.
-
You have the expertise — but explaining it in a way that creates trust and moves people to the next step still feels harder than it should
Coach · Consultant · Advisor · Independent expert
-
You're in a discovery call, a pitch, or a networking conversation — and you walk away unsure why it didn't convert, even though the work is genuinely good
Coach · Consultant · Founder · Advisor
-
You have a vision people need to believe in — and you know the words you're using aren't doing it justice yet
Founder · Entrepreneur · Leader launching something new
-
Your ideas often go quiet in meetings — even when you know they're right — and you're ready to change that
Director · Senior specialist · Professional moving into leadership
-
You already speak on stages, podcasts, or at events — and you're ready to stop generating applause and start generating movement
Speaker · Trainer · Workshop leader · Thought leader
-
You are navigating a new room — a new country, a new industry, a new leadership level — where your track record doesn't speak for you yet and your words have to
Immigrant professional · Career transition · Identity shift
Three parts. One method.
You leave knowing all three.
Most training teaches one of these. Some teach two. Strategic Speaking connects all three — starting from the outcome.
Outcome Design
Define what you are trying to move — a decision, alignment, momentum — before you write a single word. Most people skip this entirely.
Message Architecture
Structure what you say so it lands with the right people in the right order. Context → Issue → Impact → Invitation.
Embodied Delivery
Deliver with presence, not performance — so the room feels it, not just hears it. Voice, body, nervous system regulation.
What you leave with
Every session is built around a real moment you are facing. You do not practise fictional scenarios. You design the actual thing.
Orientation & outcome mapping
You identify a real high-stakes moment. You define what you are trying to move.
The Strategic Speaking Framework
Outcome → Conditions → Message. Applied live to your own situation in the room.
Message design session
Context → Issue → Impact → Invitation. You build the structure of your communication moment — not slides, the moment itself.
Practice Round 1 + structured feedback
Paired practice. You deliver. Feedback against clear criteria. Revised in real time.
Presence work — grounding and voice
How you show up before the words begin. Grounding, breathing, posture, voice activation.
Live coaching round with Shivangi
Coached in real time on clarity, structure, presence, and the ask.
Integration — your written next step
One designed communication moment. One written commitment: where you will use it and when.
Three more live practice rounds
Each coached. Each refined. Board room, 1:1, and stage formats.
Embodiment work with Tanya MFK
Applied Neuroscience and NLP — voice activation, nervous system regulation, physical presence.
Your personal delivery signature
What makes you compelling in a room — identified and practised until it is yours.
Your final delivery — on camera
Day 2 ends with a filmed delivery of your designed moment. Professionally edited into a 3–5 min video you keep — pitch asset, speaker reel, or client-facing introduction.
Real outcomes. Named people.
5+
cohorts · Roche, Novartis, Lonza, J&J, Deloitte
25yr
Shivangi's work experience — 17 at VP level
19yr
Tanya · global marketing · Fortune 500
Top 3%
LinkedIn public speaking voice — Shivangi
"He learned to speak with people, not at them. Before, he was technically excellent but lost in a room full of competing voices."
Nacho · HR Director · moved from Zurich Insurance to Roche · Basel
"I didn't create those speaking prompts as interview questions — but she practised her answers so many times, received feedback so many times. Her answers were so much better than other candidates."
Singapore participant · career transition · Make the Stage alumni
"Despite being only a two-month programme, they have really noticed how this changes the way they communicate and the way they behave."
Shivangi Walke · on cohort results across all alumni
"Working with Tanya saved me at least half the time I spent on the business. I gained tools and frameworks that continue to help me."
Aniss Mansouri · ScandiNoo · Tanya MFK coaching client
A room you win
The next board presentation, promotion conversation, or high-stakes pitch — designed from outcome to delivery before you walk in.
A method you keep
The Strategic Speaking System is yours permanently. Every future high-stakes moment gets designed the same way.
A video you own
Professionally edited 3–5 min video of your delivery. Share with your manager. Use as a client asset. Keep as your benchmark.
A presence that lands
Tanya's neuroscience-backed embodiment work — how you hold a room before the first word leaves your mouth.
Two disciplines.
One room.
Shivangi Walke
Outcome Design & Message Architecture
Leadership coach, TEDx speaker (Basel, 2022), and founder of Leading is Learning GmbH. 25 years in Switzerland. Built the Strategic Speaking methodology from a decade of watching brilliant leaders lose rooms they should have won.
Tanya MFK
Embodied Delivery & Presence
Marie Figueras Kraisingr. Business and personal strategy coach. 19 years in global marketing and strategy — Fortune 500 to Grammy-nominated artists. Brings Applied Neuroscience, NLP, and peak performance science to how you show up physically.
"Tanya MFK is a rockstar in every sense of the word. She electrified the audience. Emails poured in praising me for giving them Tanya MFK — she was just that good."
Dr. Sharalyn Payne · conference host
"He outshone people three levels above him. Colleagues came to say he was more powerful than some of the more senior people — because he learned to speak with people, not at them."
On Nacho · Roche · Make the Stage alumni · Basel
"It is rare to engage in conversation that leaves you feeling like you have a new companion in your learning journey. A conversation with Tanya MFK is one you do not want to pass up."
Laura and Nicole · Bare Slate Inc.
You have probably thought
at least one of these.
"I already communicate well — is this really for me?"
Yes. The room is full of capable, experienced communicators. The gap is not skill. It is that nobody taught you to start with what you need to move and work backwards to the message. That is a different problem from the one most training fixes.
"I've done workshops before and got nothing out of them."
Most training teaches skills in the abstract — fictional scenarios, polite feedback, back to the same patterns. Strategic Speaking is different: you bring a real moment, design it in the room, deliver it with live feedback, and leave with something you use the following week. The structural difference is real situations, expert feedback, and a method you keep — not skills you practise once and forget.
"Doesn't Toastmasters / Dale Carnegie / internal L&D already cover this?"
Those programmes teach delivery. This teaches design — working backwards from the outcome before you build the message. Most people who come here have done other training and still lose rooms they should win. The gap they haven't closed is outcome design. That is the specific gap this fixes.
"Is this right for me as a coach or consultant?"
More so than for anyone. Every discovery call, every introductory conversation is a communication moment that either converts or doesn't. Strategic Speaking gives you the method for designing each one around the outcome you need. The video you leave Day 2 with is a direct business asset most coaches never have.
Pricing
Early bird closes May 10 or when the 20 seats fill.
1-Day Workshop
€499
€699
May 27 · Full system · Design and deliver one real moment · Written next step
1-Day + Edited Video
€599
€799
Everything above + professionally edited 3–5 min video of your final delivery
2-Day Immersion
€998
€1,398
May 27 + 28 · Three more live rounds · Embodiment with Tanya · On-camera final delivery
2-Day + Edited Video
€1,198
€1,598
Full immersion plus professionally edited video of your final delivery
The Complete Bundle
2-day immersion · edited video · Outcome Blueprint · debrief
€1,349
instead of
€2,498
What you'd normally pay separately
2-day Strategic Speaking Immersion
May 27 + 28 · Basel · Shivangi & Tanya MFK
Professionally edited video of your final delivery
3–5 min polished edit — pitch asset, speaker reel, leadership profile piece
Personalised Outcome Blueprint
Your Strategic Speaking System mapped to your specific goals
60-min personalised debrief on Day 2
Apply the framework to a second real moment before you leave
€1,349
Common questions
Will one or two days actually change something that has been a pattern for years?
Yes — because the fix is structural, not behavioural. Preparing harder and speaking more confidently are responses to a symptom. Strategic Speaking addresses the cause: you were never given a system for designing a communication moment around an outcome. Once you have the system and practise it against a real moment with live feedback, the pattern breaks. Five cohorts have demonstrated this. That is also why we offer the Day 1 guarantee.
Can my company fund this?
Many past attendees have had their place funded by their company. Download the sponsorship template here — it is written to make that conversation easy for you and frames the investment around the specific output you take back to your role.
What is different about this compared to other communication training?
Most training teaches delivery. Strategic Speaking teaches design — working backwards from the outcome you need to move before you build the message. The cohort is also cross-company, so you get feedback from people outside your context, which is more honest and more useful than feedback from peers inside it.
What if May doesn't work for me?
This is the only Basel cohort planned before end of year. If you have a high-stakes moment coming up in the next six to eight weeks, May is timed well. If not, reach out and we will talk.
What is the difference between Day 1 and Day 2?
Day 1 teaches the full system and you design and deliver one real communication moment. Day 2 adds three more live rounds, Tanya's embodiment work, and ends with an on-camera delivery edited into a video you keep. If you want a video asset for your business or leadership profile — Day 2 is worth it.
Is the investment worth it?
The return is the next specific moment where communication is the variable — a board presentation, a pitch, a promotion case, a discovery call that converts. You design a real moment from your actual situation on the day. The output is something you use the following week.